The psychology behind trademark infringement and counterfeiting / J.L. Zaichkowsky
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| | | Zaichkowsky, Judith Lynne , 1951- |
| The psychology behind trademark infringement and counterfeiting. - Mahwah, NJ , 2006. | xv, 305 p. : ill. ; 24cm. | ISBN 0805847928 (hbk.) | .-ISBN 0805847936 (pbk.) | .-ISBN 9780805847925 (hbk.). | | 1. Trademarks 2. Marketing - Law and legislation 3. Imitation - Case studies 4. Consumer behavior - Law and legislation 5. Industrial property - Case studies 6. Branding (Marketing).I. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 849769 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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