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The psychology behind trademark infringement and counterfeiting / J.L. Zaichkowsky

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    HF5415.13
    .Z353 2006
     
    849769 (Shelf),BOK
    Zaichkowsky, Judith Lynne , 1951-

         The psychology behind trademark infringement and counterfeiting. - Mahwah, NJ , 2006.

         xv, 305 p. : ill. ; 24cm.

         ISBN 0805847928 (hbk.)
         .-ISBN 0805847936 (pbk.)
         .-ISBN 9780805847925 (hbk.).
         
         1. Trademarks 2. Marketing - Law and legislation 3. Imitation - Case studies 4. Consumer behavior - Law and legislation 5. Industrial property - Case studies 6. Branding (Marketing).I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    849769ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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