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Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management / edited by William J. Glynn and James G. Barnes

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    HD9980.5
    .U53 1995
     
    841107 (Shelf),BOK
    Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management. - Chichester, England , 1995.

         xxvi, 485 p. : ill. ; 24 cm.

         ISBN 9788120329355.
         
         1. Service industries - Management 2. Customer services - Management 3. Service industries - Marketing 4. Customer services - Marketing.I. Glynn, William J. II. Barnes, James G. III. Title
         Library : UiTM Shah Alam; UITM Sabah; UITM Perak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    841107ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKslr
    878501ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKret

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