International Direct Marketing : Principles, Best Practices, Marketing Facts / Manfred Krafft, Jurgen Hesse, Jurgen Hofling, Kay Peters and Diane Rinas (editors)
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| | | International Direct Marketing : Principles, Best Practices, Marketing Facts. |
| xxv, 326 pages : illustrations (same colour) ; 24 cm. | This English edition builds on earlier edition in German (Internationales Direktmarketing) and French (Le marketing direct international).Internationales Direktmarketing.Marketing direct international. | ISBN 9783540396314 (hardback) | .-ISBN 3540396314 (hardback). | | 1. Direct marketing 2. Export marketing.I. Krafft, Manfred II. Hesse, Jurgen III. Hofling, Jurgen IV. Peters, Kay V. Rinas, Diane VI. Title | | Library : UiTM Shah Alam; UiTM Johor; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 840983 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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