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Marketing communications : engagements, strategies and practice / Chris Fill

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    HF5415.123
    .F55 2006
     
    841022 (Shelf),BOK
    Fill, Chris

         Marketing communications : engagements, strategies and practice. - Harlow, England , 2006.

         xxxvii, 911 p. : ill. (chiefly col.) ; 27 cm.

         ISBN 0273687727 (pbk.)
         .-ISBN 9780273714163 (student access kit)
         .-ISBN 0273714163 (student access kit)
         .-ISBN 9781405873086.
         
         1. Communications in marketing 2. Marketing channels 3. Sales promotion.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    841022ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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