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Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman

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    HF5415.153
    .M68 2007
     
    843982 (Shelf),BOK
    Moskowitz, Howard R.

         Selling blue elephants : how to make great products that people want before they even know they want them. - Upper Saddle River, N.J. , 2007.

         xvi, 252 p. : ill. ; 24 cm.

         ISBN 9780136136682
         .-ISBN 0136136680.
         
         1. New products 2. Marketing.I. Gofman, Alex II. Title
         Library : UiTM Shah Alam; UITM Sarawak; UiTM Johor; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    843982ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    898679ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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