Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Theo B.C. Poiesz, W. Fred van Raaij
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| | | | Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel. | xi, 228 pages : illustrations ; 24 cm. | ISBN 1843767724 | .-ISBN 9781843767725. | | 1. Marketing - Management 2. Strategic planning 3. Marketing - Forecasting 4. Consumer behavior - Forecasting.I. Raaij, W. Fred van II. Title | | Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Sabah; UITM Kelantan; UITM Kedah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 842436 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 848312 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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