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Never mind the sizzle...where's the sausage? : branding based on substance not spin / David J. Taylor

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    HD69.B7
    T397 2007
     
    834651 (Shelf),BOK
    Taylor, David , 1964-

         Never mind the sizzle...where's the sausage? : branding based on substance not spin. - Chichester, UK , 2007.

         xv, 146 p. : ill. ; 22 cm.
         Includes index.

         ISBN 9781841127699 (pbk.)
         .-ISBN 1841127698 (pbk.).
         
         1. Branding (Marketing).I. Title
         Library : UiTM Shah Alam; UITM Sarawak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    834651ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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