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Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad

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    HF5415.15
    .R32 2007
     
    834507 (Shelf),BOK
    Rafinejad, Dariush , 1943-

         Innovation, product development and commercialization : case studies and key practices for market leadership. - Ft Lauderdale, FL , 2007.

         xxvii, 403 p. : ill. ; 27 cm.
         High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.

         ISBN 9781932159707 (hardcover : alk. paper)
         .-ISBN 1932159703 (hardcover : alk. paper).
         
         1. Product management 2. New products - Marketing.I. Title

         http://www.loc.gov/catdir/toc/ecip0711/2007006360.html
         Library : UiTM Shah Alam; UITM Sabah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    834507ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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