Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad
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| | | Rafinejad, Dariush , 1943- |
| Innovation, product development and commercialization : case studies and key practices for market leadership. - Ft Lauderdale, FL , 2007. | xxvii, 403 p. : ill. ; 27 cm. | High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index. | ISBN 9781932159707 (hardcover : alk. paper) | .-ISBN 1932159703 (hardcover : alk. paper). | | 1. Product management 2. New products - Marketing.I. Title | http://www.loc.gov/catdir/toc/ecip0711/2007006360.html | | Library : UiTM Shah Alam; UITM Sabah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 834507 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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