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Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley

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  • MARC

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    GV716
    .S649 2004
     
    837446 (Shelf),BOK
    Sports marketing and the psychology of marketing communication. - Mahwah, NJ , 2004.

         xxiii, 415 p. : ill. ; 24 cm Advertising and consumer psychology.

         ISBN 0805848266 (alk. paper)
         .-ISBN 9780805848267.
         
         1. Sports - United States - Marketing 2. Sports - United States - Psychological aspects 3. Communication in marketing.I. Kahle, Lynn R. II. Riley, Chris - 1958- III. Title IV. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    837446ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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