Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp
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| | | | | | Advertising, promotion, and other aspects of integrated marketing communications. - Mason, OH. | | xxii, 629 p. : ill. ; 29 cm. | | Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. | | ISBN 0324321430 | | .-ISBN 9780324321432. | | | | 1. Advertising 2. Direct marketing 3. Sales promotion 4. Communication in marketing.I. Shimp, Terence A. II. Title | | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | | Library : UiTM Shah Alam; UITM Perlis; UITM Sabah; UITM Kelantan; UITM Perak |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 834596 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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