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A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin

Linear
MARC

HF5415.1255

.K56 2007

834587 (Shelf),BOK

King, Stephen , 1931-

A master class in brand planning : the timeless works of Stephen King.

xliii, 351 pages : illustrations, ports ; 26 cm.

A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.

ISBN 9780470517918

.-ISBN 0470517913.

1. Marketing research 2. New products - Management 3. Advertising - Management 4. Branding (Marketing) - Management 5. Brand name products.I. Lannon, Judie II. Baskin, Merry III. Title

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Library : UiTM Shah Alam; UITM Perlis; UITM Kedah

Accn No.	Item Status	Add Id	Location	SMD	Item Category
834587	Shelf		PTAR KAMPUS PUNCAK PERDANA(PP)	BOOK	RAK TERBUKA (OPEN SHELVES)

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