Shah Alam

DIFFERENTIATE OR DIE : Survival in Our Era of Killer Competition / JACK TROUT with Steve Rivkin

HF5415

.T727 2008

834573 (Shelf),BOK

Trout, Jack

DIFFERENTIATE OR DIE : Survival in Our Era of Killer Competition.

x, 262 pages ; 24 cm.

Includes index.

ISBN 9780470223390 (hardback).

1. Brand name products 2. Competition - Brand name products 3. Advertising - Brand name products.I. Rivkin, Steve - 1947- II. Title

Library : UiTM Shah Alam; UITM Sabah; UITM Kelantan

Accn No.	Item Status	Add Id	Location	SMD	Item Category
834573	Shelf		PTAR KAMPUS PUNCAK PERDANA(PP)	BOOK	RAK TERBUKA (OPEN SHELVES)

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