Redefining global strategy : crossing borders in a world where differences still matter / Pankaj Ghemawat
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| | | | Redefining global strategy : crossing borders in a world where differences still matter. | xii, 257 pages : illustrations, map ; 24 cm. | Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started. | ISBN 9781591398660 | .-ISBN 1591398665. | | 1. International business enterprises - Management 2. Strategic planning - Management 3. Intercultural communication.I. Title | http://www.loc.gov/catdir/toc/ecip0712/2007009124.html | | Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Sabah; UITM Kelantan; UITM Kedah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 829069 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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