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Redefining global strategy : crossing borders in a world where differences still matter / Pankaj Ghemawat

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    HD62.4
    .G474 2007
     
    829069 (Shelf),BOK
    Ghemawat, Pankaj

         Redefining global strategy : crossing borders in a world where differences still matter.

         xii, 257 pages : illustrations, map ; 24 cm.
         Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started.

         ISBN 9781591398660
         .-ISBN 1591398665.
         
         1. International business enterprises - Management 2. Strategic planning - Management 3. Intercultural communication.I. Title

         http://www.loc.gov/catdir/toc/ecip0712/2007009124.html
         Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Sabah; UITM Kelantan; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    829069ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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