Return on investment in meetings and evenst : tools and techniques to measure the success of all types of meetings and events / Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips
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| | | | Return on investment in meetings and evenst : tools and techniques to measure the success of all types of meetings and events. - Burlington, MA , 2008. | xxvi, 274 p. : ill. ; 23 cm. | ISBN 9780750683388 | .-ISBN 0750683384. | | 1. Rate of return - Evaluation 2. Business meetings - Evaluation 3. Trade shows - Evaluation 4. Special events - Evaluation 5. Congresses and conventions - Evaluation 6. Seminars - Evaluation.I. Breining, M. Theresa II. Phillips, Patricia Pulliam III. Title | | Library : UiTM Shah Alam; UITM Sarawak; UITM Pulau Pinang; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 829752 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 841199 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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