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Power Brands : Measuring, Making and Managing Brand Success / Hajo Riesenbeck and Jesko Perrey

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    HD69.B7
    R54 2007
     
    829515 (Shelf),BOK
    Riesenbeck, Hajo

         Power Brands : Measuring, Making and Managing Brand Success.

         xii, 272 pages : illustrations ; 25 cm.
         An adaptation to global markets of a title first published for the German market, 2004; 2nd German ed. published: Heidelberg : Redline Wirtschaft, 2005, under title: Mega-Macht Marke : Erfolg messen, machen, managen. Cf. p. ix.

         ISBN 9783527502820
         .-ISBN 3527502823.
         
         1. Brand name products.I. Perrey, Jesko II. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Pulau Pinang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    829515ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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