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Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post

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    HD69.B7
    R644 2008
     
    830156 (Shelf),BOK
    Post, Richard S.

         Global brand integrity management : how to protect your product in today's competitive environment.

         xv, 309 pages : illustrations ; 24 cm.
         Includes index.

         ISBN 0071494448
         .-ISBN 9780071494441.
         
         1. Brand name products - Prevention 2. Product management - Prevention 3. Trademark infringement - Prevention 4. Product counterfeiting - Prevention.I. Post, Penelope N. II. Title
         Library : UiTM Shah Alam; UITM Perlis; UITM Pulau Pinang; UITM Sabah; UITM Kelantan; UITM Kedah; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    830156ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    143657ADShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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