Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski
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| | | | | | | 831017 (Reference),V.1, 2008,BOK |
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| | Marketing theory. - Thousand Oaks, CA , 2008. |
| | 3 v. : ill. ; 25 cm SAGE library in marketing. | | v. 1. The development of marketing theory and its
| | philosophical underpinnings -- v. 2. Major theoretical
| | debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumerand the marketing organisation. | | ISBN 1847870007 (cased) | | .-ISBN 9781847870001 (cased). | | | | 1. Marketing.I. Maclaran, Pauline II. Saren, Michael III. Tadajewski, Mark IV. Title V. Series | | | Library : UiTM Shah Alam; UITM Sabah |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 831017 | Reference | V.1, 2008 | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | ruj | | 831018 | Reference | V.2, 2008 | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | ruj | | 831019 | Reference | V.3, 2008 | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | ruj |
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