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Customer relationship management : a strategic approach to marketing / Kaushik Mukerjee; foreword by Prof. Jagdish N. Sheth

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  • MARC

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    HF5415.5
    .M85 2007
     
    830041 (Shelf),BOK
    Mukerjee, Kaushik

         Customer relationship management : a strategic approach to marketing. - New Delhi , 2007.

         xxi, 170 p. : ill. ; 24 cm.
         Includes index.

         ISBN 9788120332850.
         
         1. Marketing - Textbooks 2. Customer relations - Textbooks 3. Customer relations - India - Textbooks 4. Marketing - India - Textbooks.I. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam; UITM Sabah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    830041ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    832076LostPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    867110ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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