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The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath ... [et al.]

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    HD9940.U4
    W59 2008
     
    830247 (Shelf),BOK
    The why of the buy : consumer behavior and fashion marketing. - New York , 2008.

         xxi, 474 p. : col. ill. ; 26 cm.

         ISBN 1563674564
         .-ISBN 9781563674563.
         
         1. Fashion merchandising - United States - Textbooks 2. Consumer behavior - United States - Textbooks.I. Rath, Patricia Mink II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    830247ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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