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The 7 triggers to yes : the new science behind influencing people's decisions / Russell H. Granger

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  • MARC

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    HF5718
    .G73 2008
     
    143050AD (Shelf),BOK
    Granger, Russell H.

         The 7 triggers to yes : the new science behind influencing people's decisions. - New York , 2008.

         xviii, 249 p. : ill. ; 24 cm.
         Includes index.
         The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap.

         ISBN 0071544372 (alk. paper)
         .-ISBN 9780071544375 (alk. paper) : RM80.59.
         
         1. Persuasion (Psychology) 2. Management - Psychological aspects 3. Business communication - Psychological aspects.I. Title
         Library : UiTM Shah Alam; UITM Perlis; UITM Pulau Pinang; UITM Sabah; UITM Kelantan; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    143050ADShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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