The 7 triggers to yes : the new science behind influencing people's decisions / Russell H. Granger
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| | | | The 7 triggers to yes : the new science behind influencing people's decisions. - New York , 2008. | xviii, 249 p. : ill. ; 24 cm. | Includes index. | The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap. | ISBN 0071544372 (alk. paper) | .-ISBN 9780071544375 (alk. paper) : RM80.59. | | 1. Persuasion (Psychology) 2. Management - Psychological aspects 3. Business communication - Psychological aspects.I. Title | | Library : UiTM Shah Alam; UITM Perlis; UITM Pulau Pinang; UITM Sabah; UITM Kelantan; UITM Kedah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 143050AD | Shelf | | PERPUSTAKAAN INTEC(S17) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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