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SUCCESSFUL DIRECT MARKETING METHODS : Interactive, Database, and Customer-Based Marketing for Digital Age / BOB STONE AND RON JACOBS

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  • MARC

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    HF5415.126
    .S757 2008
     
    825338 (Shelf),BOK
    Stone, Bob , 1918-

         SUCCESSFUL DIRECT MARKETING METHODS : Interactive, Database, and Customer-Based Marketing for Digital Age.

         xxviii, 663 pages : illustrations ; 25 cm.
         Includes index.

         ISBN 9780071458290
         .-ISBN 0071458298.
         
         1. Direct marketing.I. Jacobs, Ron - 1948- II. Title
         Library : UiTM Shah Alam; UITM Perlis; UITM Pulau Pinang; UITM Sabah; UiTM Johor; UITM Kelantan; UITM Kedah; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    825338ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    835733ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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