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Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus

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    HF5415.1263
    .A534 2007
     
    825869 (Shelf),BOK
    Anderson, James C. , 1953-

         Value merchants : demonstrating and documenting superior value in business markets.

         xiii, 219 pages : illustrations ; 25 cm.

         ISBN 9781422103357
         .-ISBN 1422103358.
         
         1. Industrial marketing 2. Sales promotion 3. Purchasing.I. Kumar, Nirmalya II. Narus, James A. III. Title

         http://www.loc.gov/catdir/toc/ecip0716/2007017289.html
         Library : UiTM Shah Alam; UITM Kedah; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    825869ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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