Services marketing management / Peter Mudie and Angela Pirrie
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| | | | Services marketing management. - Amsterdam , 2006. | xii, 267 p. : ill. ; 25 cm. | Previous ed. published in 1999 under title: Management and marketing of services. | ISBN 0750666749 | .-ISBN 9780750666749. | | 1. Service industries - Management 2. Service industries - Marketing.I. Pirrie, Angela II. Mudie, Peter III. Title | | Library : UiTM Shah Alam; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 815719 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 844915 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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