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Services marketing management / Peter Mudie and Angela Pirrie

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  • MARC

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    HD9980.5
    .M83 2006
     
    815719 (Shelf),BOK
    Mudie, Peter

         Services marketing management. - Amsterdam , 2006.

         xii, 267 p. : ill. ; 25 cm.
         Previous ed. published in 1999 under title: Management and marketing of services.

         ISBN 0750666749
         .-ISBN 9780750666749.
         
         1. Service industries - Management 2. Service industries - Marketing.I. Pirrie, Angela II. Mudie, Peter III. Title
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    815719ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    844915ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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