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MARKETING RESEARCH / David A. Aaker, V. Kumar, George S. Day, Meredith Lawley, David Stewart.

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  • MARC

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    HF5415.2
    .M37 2007
     
    815717 (Shelf),BOK
    AAKER, DAVID A.

         MARKETING RESEARCH.

         xix, 601 pages : illustrations ; 26 cm.
         1st ed. published 2005.
         Includes index.
         Australasian authors are Meredith Lawley and David Stewart. Based on US text of David A. Aaker, V. Kumar, George S. Day.

         ISBN 047081070X (paperback)
         .-ISBN 9780470810705.
         
         1. Marketing research - Textbooks.I. Aaker, David A. II. V. Kumar III. Lawley, Meredith IV. George, S. Day V. Stewart, David VI. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Sabah; UiTM Johor; UITM Pahang; UITM Kelantan; UITM Perak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    815717ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    825500ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    829842ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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