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The handbook of customer satisfaction and loyalty measurement / Nigel Hill and Jim Alexander

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    HF5415.335
    .H55 2006
     
    808243 (Reference),BOK
    Hill, Nigel , 1952-

         The handbook of customer satisfaction and loyalty measurement. - Aldershot, Hampshire, England , 2006.

         xiv, 273 p. : ill. ; 25 cm.

         ISBN 9780566087448 (alk. paper)
         .-ISBN 0566087448 (alk. paper).
         
         1. Consumer satisfaction - Handbooks, manuals, etc. - Evaluation 2. Marketing research - Handbooks, manuals, etc. - Evaluation.I. Alexander, Jim II. Title
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    808243ReferencePERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKruj

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