Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best
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| | | Consumer behavior : building marketing strategy. - Boston , 2007. |
| xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.). | ISBN 0073101370 (book : alk. paper) | .-ISBN 0073261548 (book & CD-ROM) | .-ISBN 9780073101378. | | 1. Consumer behavior - United States - Case studies 2. Market surveys - United States 3. Consumer behavior - United States.I. Hawkins, Del I. II. Best, Roger J. III. Mothersbaugh, David L. IV. Title | | Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Sabah; UiTM Johor; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 812802 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | CP812803 | Reference | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | COMPACT DISC | ruj |
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