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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best

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    HF5415.33.U6
    C653 2007
     
    812802 (Shelf),BOK
    Consumer behavior : building marketing strategy. - Boston , 2007.

         xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.).

         ISBN 0073101370 (book : alk. paper)
         .-ISBN 0073261548 (book & CD-ROM)
         .-ISBN 9780073101378.
         
         1. Consumer behavior - United States - Case studies 2. Market surveys - United States 3. Consumer behavior - United States.I. Hawkins, Del I. II. Best, Roger J. III. Mothersbaugh, David L. IV. Title
         Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Sabah; UiTM Johor; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    812802ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    CP812803ReferencePERPUSTAKAAN TUN ABDUL RAZAK(P1)COMPACT DISCruj

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