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The rise of brands / Liz Moor

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  • MARC

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    HF5415.1255
    .M66 2007
     
    807807 (Shelf),BOK
    Moor, Liz

         The rise of brands. - Oxford, UK , 2007.

         188 p. ; 24 cm.

         ISBN 9781845203832 (cloth)
         .-ISBN 1845203836 (cloth)
         .-ISBN 9781845203849 (pbk.)
         .-ISBN 1845203844 (pbk.).
         
         1. Marketing - Social aspects 2. Intellectual property - Management 3. Branding (Marketing) - Management 4. Brand name products - History 5. Branding consultants - Social aspects.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    807807ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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