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How brands become icons : the principles of cultural branding / Douglas B. Holt

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    HD69.B7
    H647 2004
     
    707500 (Shelf),BOK
    Holt, Douglas B.

         How brands become icons : the principles of cultural branding. - Boston, Mass. , 2004.

         xiii, 265 p. : ill. ; 25 cm.

         ISBN 9781578517749
         .-ISBN 1578517745.
         
         1. Popular culture 2. Brand name products 3. Branding (Marketing) 4. Business names.I. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    707500ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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