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The why of consumption : contemporary perspectives on consumer motives, goals, and desires / edited by S.Ratneshwar, David Glen Mick and Cynthia Huffman

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    HF5415.32
    .W47 2003
     
    706939 (Shelf),BOK
    The why of consumption : contemporary perspectives on consumer motives, goals, and desires. - London. - New York , 2003.

         xxi, 330 p. : ill. ; 24 cm Routledge studies in interpretive marketing research.

         ISBN 0415316170.
         
         1. Consumer behavior 2. Consumers - Research.I. Mick, David Glen II. Huffman, Cynthia III. Ratneshwar, S. IV. Title V. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    706939ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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