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Psycholinguistic phenomena in marketing communications / edited by Tina M. Lowrey

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    P37
    .P7548 2007
     
    704940 (Shelf),BOK
    Psycholinguistic phenomena in marketing communications. - Mahwah, N.J. , 2007.

         xviii, 292 p. : ill. ; 24 cm.

         ISBN 9780805856903 (cloth : alk. paper)
         .-ISBN 0805856900 (cloth : alk. paper)
         .-ISBN 9781410615046 (e-book)
         .-ISBN 1410615049 (e-book).
         
         1. Semantics - Language 2. Psycholinguistics 3. Advertising - Language.I. Lowrey, Tina M. II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    704940ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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