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Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich

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  • MARC

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    TX911.3.M3
    L49 2007
     
    707172 (Shelf),BOK
    Shoemaker, Stowe

         Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage.

         xxv, 661 pages : colour illustrations, maps ; 28 cm.
         Lewis's name appears first on the earlier edition.
         Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.

         ISBN 0131182404
         .-ISBN 9780131182400.
         
          1. Hospitality industry - Marketing.I. Lewis, Robert C. - 1930- II. Yesawich, Peter Charles - 1950- III. Title
         Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Sabah; UiTM Johor; UITM Kelantan; UITM Kedah; UITM Perak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    707172ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    812746ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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