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Lifestyle market segmentation / Dennis J. Cahill

  • Linear

  • MARC

  •  
    HF5415.127
    .C34 2006
     
    697711 (Shelf),BOK
    Cahill, Dennis J.

         Lifestyle market segmentation. - New York , 2006.

         xiii, 184 p. : ill. ; 23 cm Haworth series in segmented, targeted, and customized marketing.

         ISBN a0789028689 (hard : alk. paper)
         .-ISBN 9780789028686 (hard : alk. paper)
         .-ISBN 0789028697 (soft : alk. paper)
         .-ISBN 9780789028693 (soft : alk. paper).
         
         1. Market segmentation 2. Consumers' preferences 3. Consumer behavior 4. Lifestyles.I. Title II. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    697711ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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