Lifestyle market segmentation / Dennis J. Cahill
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| | | | Lifestyle market segmentation. - New York , 2006. | xiii, 184 p. : ill. ; 23 cm Haworth series in segmented, targeted, and customized marketing. | ISBN a0789028689 (hard : alk. paper) | .-ISBN 9780789028686 (hard : alk. paper) | .-ISBN 0789028697 (soft : alk. paper) | .-ISBN 9780789028693 (soft : alk. paper). | | 1. Market segmentation 2. Consumers' preferences 3. Consumer behavior 4. Lifestyles.I. Title II. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 697711 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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