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Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers

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  • MARC

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    GV716
    .K37 2008
     
    697629 (Shelf),BOK
    Kaser, Ken

         Sports and entertainment marketing. - Mason, Ohio , 2008.

         viii, 424 p. : col. ill. ; 28 cm.
         Includes index.

         ISBN 0538445149 (student ed. hardcover)
         .-ISBN 0538445157 (student ed. soft cover)
         .-ISBN 9780538445153 (student ed. soft cover)
         .-ISBN 9780538445146 (student ed. hardcover).
         
         1. Sports - Marketing 2. Entertainment events - Marketing.I. Oelkers, Dotty Boen II. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    697629ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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