Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers
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| | | | Sports and entertainment marketing. - Mason, Ohio , 2008. | viii, 424 p. : col. ill. ; 28 cm. | Includes index. | ISBN 0538445149 (student ed. hardcover) | .-ISBN 0538445157 (student ed. soft cover) | .-ISBN 9780538445153 (student ed. soft cover) | .-ISBN 9780538445146 (student ed. hardcover). | | 1. Sports - Marketing 2. Entertainment events - Marketing.I. Oelkers, Dotty Boen II. Title | | Library : UiTM Shah Alam; UITM Sarawak; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 697629 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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