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Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line / Paul R. Gamble ... [et al.]

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    HF5415.13
    .M3584 2006
     
    696379 (Shelf),BOK
    Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line. - London;. - Sterling, VA , 2006.

         xii, 308 p. : ill. ; 24 cm.
         "IBM ; CIM.".

         ISBN 0749443855
         .-ISBN 0749447761
         .-ISBN 9780749447762.
         
         1. Marketing - Management 2. Product management - Management.I. Gamble, Paul R. II. Chartered Institute of Marketing. III. International Business Machines Corporation. IV. Title
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    696379ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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