Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line / Paul R. Gamble ... [et al.]
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| | | Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line. - London;. - Sterling, VA , 2006. |
| xii, 308 p. : ill. ; 24 cm. | "IBM ; CIM.". | ISBN 0749443855 | .-ISBN 0749447761 | .-ISBN 9780749447762. | | 1. Marketing - Management 2. Product management - Management.I. Gamble, Paul R. II. Chartered Institute of Marketing. III. International Business Machines Corporation. IV. Title | | Library : UiTM Shah Alam; UiTM Johor |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 696379 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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