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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]

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  • MARC

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    HF5415.15
    .L445 2006
     
    696356 (Shelf),BOK
    Lehu, Jean-Marc

         Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing. - London;. - Philadelphia , 2006.

         xii, 254 p. : ill. ; 25 cm.

         ISBN 0749445661
         .-ISBN 0749448954
         .-ISBN 9780749445669
         .-ISBN 9780749448950.
         
         1. Product management - Management 2. Product life cycle 3. Branding (Marketing) - Management.I. Title
         Library : UiTM Shah Alam; UITM Sarawak; UiTM Johor; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    696356ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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