The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens
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| | | The handbook of marketing research : uses, misuses, and future advances. - Thousand Oaks , 2006. |
| xi, 705 p. : ill. ; 26 cm. | ISBN 141290997X (cloth) | .-ISBN 9781412909976. | | 1. Marketing research.I. Grover, Rajiv - 1953- II. Vriens, Marco III. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | Library : UiTM Shah Alam; UITM Perlis; UITM Pulau Pinang |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 700054 | Reference | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | ruj | 834795 | Shelf | | PTARPP (Research Room)(PPRR) | BOOK | RAK TERBUKA (OPEN SHELVES) | 843465 | Reference | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ruj |
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