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CONSUMER BEHAVIOR / Leon G. Schiffman, Leslie Lazar Kanuk

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    HF5415.32
    .S35 2004
     
    697227 (Shelf),BOK
    Schiffman, Leon G.

         CONSUMER BEHAVIOR. - Upper Saddle River, N.J. , 2004.

         xxiv, 587, [67] p. : col. ill. ; 27 cm.
         Some copies published by Prentice-Hall of India Private Limited, New Delhi, India.

         ISBN 0130491756 (International ed.)
         .-ISBN 8120323505 (Indian reprint)
         .-ISBN 0130673358.
         
          1. Consumer behavior 2. Motivation research (Marketing) 3. Consumers Motivation research (Marketing) 4. Diffusion of innovations.I. Kanuk, Leslie Lazar II. Title
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    697227ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr

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