CONSUMER BEHAVIOR / Leon G. Schiffman, Leslie Lazar Kanuk
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| | | | CONSUMER BEHAVIOR. - Upper Saddle River, N.J. , 2004. | xxiv, 587, [67] p. : col. ill. ; 27 cm. | Some copies published by Prentice-Hall of India Private Limited, New Delhi, India. | ISBN 0130491756 (International ed.) | .-ISBN 8120323505 (Indian reprint) | .-ISBN 0130673358. | | 1. Consumer behavior 2. Motivation research (Marketing) 3. Consumers Motivation research (Marketing) 4. Diffusion of innovations.I. Kanuk, Leslie Lazar II. Title | | Library : UiTM Shah Alam; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 697227 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | slr |
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