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In search of a new logic for marketing : the foundation of contemporary marketing theory / Christian Gronroos

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  • MARC

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    HF5415
    .G755 2007
     
    687950 (Shelf),BOK
    Gronroos, Christian , 1947-

         In search of a new logic for marketing : the foundation of contemporary marketing theory. - Hoboken, NJ , 2007.

         vii, 223 p. : ill. ; 24 cm.

         ISBN 9780470061275 (cloth : alk. paper)
         .-ISBN 0470061278 (cloth : alk. paper)
         .-ISBN 9780470061299 (pbk. : alk. paper)
         .-ISBN 0470061294 (pbk. : alk. paper).
         
         1. Marketing.I. Title
         Library : UiTM Shah Alam; UITM Perlis; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    687950ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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