Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]
-
| | | Explorations of marketing in society. |
| xix, 955 pages : illustrations ; 25 cm. | ISBN 9780324304305 | .-ISBN 0324304307. | | 1. Consumer behavior - Social aspects 2. Public interest 3. Marketing - Moral and ethical aspects 4. Social marketing 5. Marketing - Social aspects.I. Gundlach, Gregory T. II. Block, Lauren G. III. Wilkie, William L. IV. Title | | Library : UiTM Shah Alam; UITM Sabah; UITM Kelantan; UITM Kedah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 687874 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 829863 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|