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The origin of brands : how product evolution creates endless possibilities for new brands / Al Ries and Laura Ries

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    HD69.B7
    R538 2005
     
    697795 (Shelf),BOK
    Ries, Al

         The origin of brands : how product evolution creates endless possibilities for new brands. - New York , 2005.

         x, 308 p. : ill. ; 21 cm.
         Includes index.

         ISBN 9780060570156 (pbk.)
         .-ISBN 0060570156 (pbk.).
         
         1. New products - Management 2. Brand name products - Management 3. Brand name products - Marketing 4. Brand name products - Management.I. Ries, Laura II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    697795ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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