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Public and nonprofit marketing--cases and readings / Christopher H. Lovelock, Charles B. Weinberg

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    HD2741
    .L65 1984
     
    215697 (Shelf),BOK
    Lovelock, Christopher H

         Public and nonprofit marketing--cases and readings. - New York , 1984.

         xiii, 378 p. : ill. ; 28 cm.
         Updated and combined version of: Cases in public and nonprofit marketing and Readings in public and nonprofit marketing.

         ISBN 0471885789.
         
         1. Corporations, Nonprofit - Marketing 2. Government business enterprises - Marketing - Case studies 3. Government business enterprises - Marketing.I. Weinberg, Charles B II. Lovelock, Christopher H. III. Lovelock, Christopher H. IV. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    215697ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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