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Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits / Kevin Clancy, Peter Krieg

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    HF5415.135
    .C55 2007
     
    688186 (Shelf),BOK
    Clancy, Kevin J. , 1942-

         Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits. - Hoboken, N.J. , 2007.

         viii, 296 p. : ill. ; 24 cm.

         ISBN 9780471979937 (cloth)
         .-ISBN 0471979937 (cloth).
         
         1. Marketing - Decision making 2. Marketing - Management 3. Product management.I. Krieg, Peter C. - 1951- II. Title
         Library : UiTM Shah Alam; UiTM Johor; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    688186ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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