Best practice in market research : 30 vision for the future : A compilation of discussion papers, case studies and methodologies from ESOMAR / edited by Peter Mouncey, Frank Wimmer
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| | | Best practice in market research : 30 vision for the future : A compilation of discussion papers, case studies and methodologies from ESOMAR. |
| xxxvii, 678 pages : illustrations ; 24 cm. | ISBN 9780470065273 | .-ISBN 0470065273. | | 1. Marketing research.I. Mouncey, Peter II. Wimmer, Frank III. Title | | Library : UiTM Shah Alam; UITM Sarawak; UITM Perlis; UITM Pulau Pinang; UITM Sabah; UITM Kelantan; UITM Kedah; UITM Perak |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 699132 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 815720 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 834406 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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