Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks
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| | | | | | Marketing research : an applied approach. - Welwyn Garden City , 2006, 2007. | | xxi, 835 p. : ill. (chiefly col.) ; 27 cm. + 1 compact disk. | | CD-ROM in back pocket. | | ISBN 0273706896. | | | | 1. Marketing research - Methodology 2. Marketing research - Methodology.I. Birks, David F. II. Malhotra, Naresh K. III. Title | | | Library : UiTM Shah Alam; UITM Sabah |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 688616 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | | 699995 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret | | CP688617 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | COMPACT DISC | KAT | | CP699996 | Reference | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | COMPACT DISC | ruj |
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