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Advertising and promotion : an intergrated marketing communications perspective / George E.Belch & Michael A. Belch

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    HF5823
    .B387 2007
     
    696550 (Shelf),BOK
    Belch, George E.

         Advertising and promotion : an intergrated marketing communications perspective. - Boston , 2007.

         xxvi, 820 p. : ill. (some col.) ; 28 cm. The McGraw-Hill/Irwin series in marketing.

         ISBN 0071108521
         .-ISBN 9780071108522
         .-ISBN 9780071105897
         .-ISBN 0071105891.
         
         1. Sales promotion 2. Communication in marketing 3. Advertising.I. Belch, Michael A. II. Title III. Series
         Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Kedah; UITM Perak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    696550ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    704021ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr

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