Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee
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| | | | Marketing in the public sector : a roadmap for improved performance. - Upper Saddle River, N.J , 2007. | xv, 332 p. : ill. ; 24 cm. | ISBN 0131875159 (hardback : alk. paper) | .-ISBN 9780131875159 (hardback : alk. paper) | .-ISBN 9780131875159. | | 1. Public administration - Citizen participation 2. Government productivity - Management 3. Administrative agencies - Management.I. Lee, Nancy - 1932- II. Title | http://www.loc.gov/catdir/toc/ecip0613/2006015053.html | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 696502 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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