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Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee

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    JF1525.P67
    K68 2007
     
    696502 (Shelf),BOK
    Kotler, Philip

         Marketing in the public sector : a roadmap for improved performance. - Upper Saddle River, N.J , 2007.

         xv, 332 p. : ill. ; 24 cm.

         ISBN 0131875159 (hardback : alk. paper)
         .-ISBN 9780131875159 (hardback : alk. paper)
         .-ISBN 9780131875159.
         
         1. Public administration - Citizen participation 2. Government productivity - Management 3. Administrative agencies - Management.I. Lee, Nancy - 1932- II. Title

         http://www.loc.gov/catdir/toc/ecip0613/2006015053.html
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    696502ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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