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Segmentation strategies for hospitality managers : target marketing for competitive advantage / Ronald M. Morritt

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    TX911.3.M3
    M685 2007
     
    683977 (Shelf),BOK
    Morritt, Ronald M.

         Segmentation strategies for hospitality managers : target marketing for competitive advantage. - New York , 2007.

         xii, 236 p. : ill. ; 22 cm.

         ISBN 9780789022165 (hard : alk. paper)
         .-ISBN 0789022168 (hard : alk. paper)
         .-ISBN 9780789022172 (soft:: alk. paper)
         .-ISBN 0789022176 (soft:: alk. paper).
         
         1. Hospitality industry - Marketing 2. Market segmentation.I. Title
         Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Sabah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    683977ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    815540ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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