This business of music marketing & promotion / Tad Lathrop; contributions by Jim Pettigrew, Jr
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| | | | This business of music marketing & promotion. - New York , 2003. | xii, 308 p. : ill. ; 24 cm. | Includes index. | A practical guide to creating a completely integrated marketing & e-marketing campaign. | ISBN 0823077292 | .-ISBN 9780823077298. | | 1. Music trade - Vocational guidance 2. Popular music - Writing and publishing 3. Sound recordings - Marketing.I. Pettigrew, Jim II. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-12.gif | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 680522 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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