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This business of music marketing & promotion / Tad Lathrop; contributions by Jim Pettigrew, Jr

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  • MARC

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    ML3790
    .L37 2003
     
    680522 (Shelf),BOK
    Lathrop, Tad

         This business of music marketing & promotion. - New York , 2003.

         xii, 308 p. : ill. ; 24 cm.
         Includes index.
         A practical guide to creating a completely integrated marketing & e-marketing campaign.

         ISBN 0823077292
         .-ISBN 9780823077298.
         
         1. Music trade - Vocational guidance 2. Popular music - Writing and publishing 3. Sound recordings - Marketing.I. Pettigrew, Jim II. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-12.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    680522ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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