SERVICE MARKETING : PEOPLE, TECHNOLOGY, STRATEGY / Christopher Lovelock, Jochen Wirtz
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| | | | SERVICE MARKETING : PEOPLE, TECHNOLOGY, STRATEGY. | xx, 648 pages : illustrations ; 28 cm. | ISBN 0132056763 (paperback) | .-ISBN 9780132056762 (paperback). | | 1. Marketing - Management 2. Professions - Marketing 3. Service industries - Marketing 4. Customer services - Marketing.I. Wirtz, Jochen II. Title | | Library : UiTM Shah Alam; UITM Sarawak; UITM Pahang |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 682234 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 684829 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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