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SERVICE MARKETING : PEOPLE, TECHNOLOGY, STRATEGY / Christopher Lovelock, Jochen Wirtz

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    HF5415.13
    .L5883 2007
     
    682234 (Shelf),BOK
    Lovelock, Christopher H.

         SERVICE MARKETING : PEOPLE, TECHNOLOGY, STRATEGY.

         xx, 648 pages : illustrations ; 28 cm.

         ISBN 0132056763 (paperback)
         .-ISBN 9780132056762 (paperback).
         
         1. Marketing - Management 2. Professions - Marketing 3. Service industries - Marketing 4. Customer services - Marketing.I. Wirtz, Jochen II. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Pahang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    682234ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    684829ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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