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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

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    HF5415.13
    .L5883 2007
     
    682067 (Shelf),6th ed,BOK
    Lovelock, Christopher H.

         Services marketing : people, technology, strategy. - Upper Saddle River, NJ , 2007.

         xx, 648 p. : ill. ; 29 cm.

         ISBN 0131875523 (alk. paper)
         .-ISBN 9780131875524 (alk. paper).
         
         1. Marketing - Management 2. Customer services - Marketing 3. Professions - Marketing 4. Service industries - Marketing.I. Wirtz, Jochen II. Title
         Library : UiTM Shah Alam; UiTM Johor; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    682067Shelf6th edPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    682069ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    684834ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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