Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
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| | | | 682067 (Shelf),6th ed,BOK |
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| | Services marketing : people, technology, strategy. - Upper Saddle River, NJ , 2007. | xx, 648 p. : ill. ; 29 cm. | ISBN 0131875523 (alk. paper) | .-ISBN 9780131875524 (alk. paper). | | 1. Marketing - Management 2. Customer services - Marketing 3. Professions - Marketing 4. Service industries - Marketing.I. Wirtz, Jochen II. Title | | Library : UiTM Shah Alam; UiTM Johor; UITM Kelantan; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 682067 | Shelf | 6th ed | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 682069 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 684834 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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